Professional Program in Digital Marketing

Overview

Our complete digital marketing course is all set to make you a full-stack digital marketer. With the growing digital industry, Digital Marketing is becoming the need of the hour.

Every business in the world is now moving online, and they need digital marketers to manage their digital marketing campaigns. There is a never-ending demand of digital marketers for job roles like digital marketing manager, SEO executive, social media marketers, content marketer, and many others.

You will learn about every segment of digital marketing with the practical implementation of every module. You will also come across various case studies about how brands have used digital marketing to grow exponentially.

Course Curriculum

Module1 - Introduction to Digital Marketing

• Traditional Vs. Digital Marketing

• Difference Type of Markets

• .Segmenting Targeting Positioning

• Branding and Strategy

• Integrating Marketing Communication

• Managing Marketing Channel

Module 2 - Website Making Using WordPress

• Domain Selection

• Planning your own Website

• Building a Site Architecture

• Understanding User experience

• Creating your own Website

• Setting Tracking Codes for your Website

Module 3 - Blogging

• Who is a Blogger?

• What does it take to be a Good Blogger?

• How to Write a Blog?

Module 4 - Website Analytics using Google Analytics

• How does Google Analytics work?

• Setting-up a Google Analytics Account

• Placing the tracking code on your site

• Creating properties and views for Accurate Tracking

• Setting-up Conversion Tracking Goals & Events

• Reading Google Analytics data

• Taking business decisions basis Google Analytics data

Module 5 - SEO

• What is SEO?

• How does SEO work?

• Keyword Research & Analysis

• On-Page Optimization Techniques

• Off-page Optimization Techniques

• Using Search Console for effective

• SEO Adding keywords on your sites

Module 6 - SEM

• Why use Google Ads?

• Setting up Google Ads Account

• Choosing the Right Campaign Objectives Maintaining

• High Quality Score

• Targeting Opportunities on Google Display Network

• Ad formats on Google Display Network

• Setting up of Your ads on YouTube

Module 7 - Social Media Marketing

• Understanding different terminology of SMM

• How to make effective Posts using Canva / Crello

• Boosting ads on Facebook

• Facebook ads manager

• Instagram Ads

• LinkedIn Ads

• Twitter Ads

• YouTube Ads

• Analyzing your insights

Module 8 - Email Marketing Using Mailchimp

• Write a good subject line

• Personalize your emails

• Types of Emails

• Collection of Leads

Module 10 - Ecommerce

• Set up an Online Store

• Promote your store on other E-commerce channels

• Manage and report online sales and inventory

Module 11 - Professional Resume Building and Interview Preparation

Here you will learn to build a Professional Resume Building and Interview Preparation

Module 12 - Final Project

Here you will be doing Final Project

Course Highlights

• Social Media Marketing

• Content Marketing

• Website Designing

• SEO & SEM

Course Fees

Get yourself enrolled now!

₹60,000/-

*Additional GST @ 18%

Regis

Course Certificate

Career Prospects

Our learning-based model opens up multiple avenues and opportunities for students.

• Digital Marketing Executive

• SEO Specialist

• SMM Expert

• SEM Specailist

• Digital Marketing Analyst

• Email Marketing Specialist

• Paid Search Specialist

• Content Marketer